Amaya Financial Services is led by Carlos Amaya and Katrina Casta, a dedicated husband-and-wife team representing Rise North Capital while serving clients locally throughout South Carolina. Together, they combine real-world experience, education, and a people-first approach to help individuals and families build clarity, confidence, and long-term financial security. Carlos Amaya began his professional career training as a technician and later worked as a service advisor—roles where attention to detail, integrity, and earning trust were essential every day. As his family grew, he felt a deeper responsibility to create lasting financial protection and stability for the people he loves. That calling led him to the financial services industry, with a focus on life insurance and annuities as practical tools to help families protect their future and plan with confidence. Katrina brings experience as an educator helping others grow and succeed. Throughout her career, she saw firsthand how powerful education can be—and how often financial education is missing. Today, she applies those same teaching skills to help adults understand their finances, empowering them with knowledge she wishes she had learned earlier in life. Her approach is patient, clear, and focused on helping clients feel confident in the decisions they make for themselves and their families. Carlos and Katrina chose to partner with Rise North Capital because of its coaching-first philosophy and shared belief that financial planning should be human, clear, and transformational—not confusing or one-size-fits-all. As representatives of Rise North Capital, they work closely with clients to define what matters most and build personalized strategies that align with each stage of life. Amaya Financial Services proudly serves individuals, families, public school and federal employees, business owners, and organizations seeking financial wellness solutions—offering national resources through Rise North Capital with the care, accessibility, and commitment of a local South Carolina team.